Every year search engines (namely Google) become more and more sophisticated. From simple conditioning to search and display relevant search results, to use of AI (artificial intelligence) for even more accurate results, to the 2019’s latest Bert NLP algorithm.

So what does 2020 have in store for us digital marketers when it comes to the game of SEO? Let’s find out.

2020 The SEO Experience – Key Insights

The Search Experience

93% of online experiences begin with a search engine
Google searches accounts for 90.1% search engine market share
61% of internet users do research on a product online before making a purchase

The Role of Content

47% of consumers view 3-5 pieces of a company’s content before talking to a salesman
1,890 words is the average word count of first-page results on Google
81% of people perform some type of online research before making a large purchase

The Role of Technology

Bounce rate increments by 50% for every 2 extra seconds that your website takes to load
61% of mobile searchers are more likely to contact a local business with a mobile-friendly site
Voice search accounts for 10% share of total searches
40% of mobile website visitors will leave your site if it takes more than 3 seconds to load

The Correlation

Page Rank Position 2

Number of words: 2,070
Percentage of page with multimedia: 97%
Average number of pages with keyword in title: 79
Average number of referring domains: 285

Page Rank Position 4

Number of words: 1,240
Percentage of page with multimedia: 89%
Average number of pages with keyword in title: 69
Average number of referring domains: 195

Page Rank Position 6

Number of words: 720
Percentage of page with multimedia: 62%
Average number of pages with keyword in title: 54
Average number of referring domains: 119

We hope you found some useful insights from the list we’ve curated here to help you with your 2020 SEO strategy!

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