Anat Obom, Author at Enabler Space

Getting Rid of Vanity Metrics

Vanity metrics aren’t always easy to identify, but it’s important to know what they are and how to avoid falling into their trap.

Taking a look at how some businesses adapted to changing consumer behavior during the Covid-19 pandemic and achieved digital marketing success.

A buyer persona helps digital marketers understand their target customer’s preferences and behavior as they interact with businesses.

RankBrain, the machine-learning artificial intelligence system that is an important SEO ranking factor. Should you be optimizing for it?

Many of you have probably heard the term “Content is King”. However – not all content is created equal. SEO Content creation […]

Understand why backlinks are still an important ranking factor for SERPs and why you should focus on their quality not quantity.

Before we dig in to our subject, have you ever wondered why when you send a message to some Facebook page or […]

The month of June was a chance for businesses and brands to show their support for the Pride Movement as well as give back with Pride Month products.

Face masks are bursting onto the fashion scene as individuals and businesses find ways to capitalize on the necessities of a new normal.