What is Incrementality Testing in Marketing?
During a stable economy and somewhat predictable market, a combination of various marketing activities such as activation campaigns, running banner ads and […]
Category: Web Analytics
What Makes Data Trustworthy?
While many of us would think that all data is to be considered actual fact, the truth is data can be skewed. […]
Hit by A Link Farm – Own Case Study and How to Troubleshoot
So we’ve been hit by a link farm. And yes, even digital marketing service companies and agencies are not immune. As long […]
Understanding the Different Types of Data Analysis
The various types of data analysis all have their uses. Let’s take a quick look at the main ones to better understand which are good for you.
2019 vs 2020 – Average Order Value and Conversion Rates
Average Order Value and Conversion Rates have fluctuated from 2019 to 2020. What insights can these statistics grant us?
SEO Tools: Our Top 5 for Research and Monitoring
There are numerous SEO tools out there. Find out why these 5 are our favorite for research and monitoring.
Getting Rid of Vanity Metrics
Vanity metrics aren’t always easy to identify, but it’s important to know what they are and how to avoid falling into their trap.
What is GTM? The Beginners Guide for New Marketers
For some of you who knows or has looked up about online marketing before, you might be familiar with GTM. But do […]
Content Marketing ROI – How To Measure Your Content
Learn how to gather the information you need to calculate your Content Marketing ROI and improve your digital marketing strategy.
What is ROI Driven Marketing?
ROI Driven Marketing enables you to know if Digital Marketing is actually worth your effort and helps your business to reach its revenue goals.