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[Community Update] SEO Knowledge Transfer With Trinity Roots

Wednesday 22 March 2018 – Thank you Trinity Roots for having us over to run a SEO knowledge transfer session with your team. A special thank you to Co-founders Kiattipong Sripatipbundit and Jakapol Rugsat for joining the sessions.

Topics covered during the session included a brief run through of the development of search engines and SEO over the years from traditional data mapping and human-managed directories. Followed by a deep dive into the core algorithms Panda, Penguin, Hummingbird and Rankbrain.

Technical insights into the SEO link graph, semantics concept, the knowledge graph and microdata are some of the topics exchanged during the collaboration session with Trinity Roots team. In terms of algorithmic concept, during the session, the concept of seed websites, number of hops and statistical nature of the Penguin filter were discussed and explored.

We look forwards to future session on data analytics and digital ad technology.

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