An easy 15 minutes read to stay up-to-date with the latest in digital marketing and technology advancements in 2023. From AI (Artificial Intelligence) and chatbots to influencer marketing and video marketing, discover how the top 2023 technologies boosts cost effectiveness and improves work efficiency.
The use of technology for digital marketing is growing at an exponential rate. The integration of advanced technologies has enabled businesses to reach new heights and stretch their limits.
In this rapidly changing digital landscape, it’s more important than ever for businesses to stay ahead of the curve and leverage these cutting-edge technologies to improve their digital marketing efforts. With AI technologies like machine learning, natural language processing, and computer vision, digital marketers can automate repetitive tasks, improve decision-making, and provide personalized experiences for customers. The use of chatbots can handle basic customer service inquiries, freeing up human representatives to focus on more complex issues, leading to improved productivity and reduced costs.
In this article, we explore the current top 10 technologies for 2023 and how they’re helping businesses reduce costs and improve ROI.
Artificial Intelligence (AI)
AI is revolutionizing the way we do digital marketing. A variety of repetitive tasks can be automated, while higher level AI technologies that focus on natural language processing have completely revamped the search technology experience. Standard customer service inquiries can be handled by chatbots and sorting through large amounts of data gets optimized, which frees up marketers to handle the more complex tasks.
Companies using AI in digital marketing: H2O.ai, IBM Watson, Google Cloud AI
Virtual Reality (VR) and Augmented Reality (AR)
The use of VR and AR has enabled companies to streamline product demonstrations and training, while also providing a fully immersive experience for customers. All-in-all this improves engagement and boosts brand loyalty.
5G Networks
We live in a very fast-paced world. Many consumer perceptions are that anything fast is
Good. Hence the roll-out of 5G networks has provided means for brands and companies to more rapidly reach customers, through faster data speeds and lower latency. 5G has also paved the way for the growth of VR, AR and Internet of Things (IoT).
Internet of Things (IoT)
This technology can help businesses reduce costs by optimizing supply chain
management, improve productivity by providing real-time data, and make life easier for
digital marketers by automating processes, automate workflows by integrating
connected devices, and improve security by providing secure data transfer and storage.
Chatbots
Chatbots can handle basic customer service inquiries, freeing up human representatives
to focus on more complex issues, leading to improved productivity and reduced costs.
More importantly, chatbots can be trained through the process of machine learning to be
able to independently answer more complex questions and inquiries.
Predictive Analytics
Predictive analytics can be used to analyze customer data and predict future behavior,
allowing businesses to make informed decisions and improve their digital marketing
efforts.
Voice Search Optimization (VSO)
Voice search is quickly becoming the primary search mode for many people. Thus, optimizing for voice search is essential for businesses to stay visible.
Influencer Marketing
Influencer marketing involves partnering with individuals who have influence over a large
group of followers/audience on social media platforms. With influencer marketing, the idea is not so much about direct sales or the concept of brand ambassadors, but to get first-hand sneak-peak to products and services before making the purchase. This includes influencers videos such as product unboxing and review, or video tours of certain places.
Content Marketing Automation
Content marketing automation is about using software to streamline the process of
creating, publishing, and analyzing content. This can range from] automated reports that generate important insights such as what types of content has the highest engagement rates, to insights on what days of the week and time would be best for posting certain types of content.
Video Marketing
Video marketing has been around for a while and continues to gain popularity among digital marketers as a highly effective means for reaching new customers and engaging existing customers.
In conclusion, technology continues to play a major role in the digital marketing industry. Moreover, businesses need to keep in mind that technology is constantly evolving, and it’s important to stay up-to-date on the latest trends and advancements. Keeping an eye on the latest technology will help businesses remain competitive in an ever-changing digital landscape.