We’re at the last quarter of 2017. With 2017 coming to a close, what can we expect for 2018 in terms of digital marketing trends and innovations? Before we go into trends for 2018, let’s frist take a look at 2017 end year recap.
Curated from various sources on global digital marketing stats, you’ll find below our Digital Marketing Key Insights infographic with handpicked statistics for SEO (Search Engine Optimization), Content Marketing, Social Media Marketing, Digital Advertising, Email Marketing and Video Marketing.
Hope you find something useful from here for planning your strategy and budget for 2018!
SEARCH ENGINE OPTIMIZATION
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority
50% of search queries are four words or longer
Only about 22% of businesses are satisfied with their conversion rates
72% of marketers say relevant content creation was the most effective SEO tactic
30% of mobile searches are related to a location
48% of consumers start mobile research with a search engine
The average Google first page result contains 1,890 words
40% of marketers say the most challenging obstacle to search engine optimization success is changing search algorithms
CONTENT MARKETING
53% of marketers say blog content creation is their top inbound marketing priority
Titles with 6-13 words attract the highest and most consistent amount of traffic
1 in 10 blog posts are compounding, meaning organic search increases their traffic over time
SOCIAL MEDIA MARKETING
In the past two years, content consumption on Facebook has increased 57%
Facebook has 1.13 billion daily active users.
Instagram has 500 million monthly active users
Over 95 million photos and videos are shared on Instagram every day
In the past two years, content consumption on LinkedIn has increased 21%
LinkedIn has 450 million members, but only 25% actively visit the professional social network each month
Nearly one-third of the world uses social networks regularly
VIDEO MARKETING
46% of marketers plan to add Facebook video to their content strategy in the next year
48% of marketers plan to add YouTube to their content strategy in the next year
55% of people consume video content thoroughly
Almost 50% of internet users look for videos related to a product or service before visiting a store
The time people spend watching YouTube on their TV has more than doubled year over year
EMAIL MARKETING
83% of companies use at least basic segmentation for their emails
Three-quarters of companies agree that email offers “excellent” to “good” ROI
Email use worldwide will top 3 billion users by 2020
78% of consumers have unsubscribed from emails because a brand was sending too many emails
DIGITAL ADVERTISING
64.6% of people click on Google ads when they are looking to buy an item online
The average clickthrough rate in AdWords across all industries is 1.91% for search and 0.35% for display
The average conversion rate in AdWords across all industries is 2.7% on the search network and 0.89% on the display network
Adblocker Plus, the most popular ad blocking app, has reached 300 million downloads worldwide
64% of ad blocker users do so because they believe ads are annoying or intrusive
One-third of marketers think outbound marketing tactics are overrated
81% of consumers have closed a browser or exited a webpage because of a pop-up ad
34% of consumers say they have mistakenly clicked on an online ad
Source: cmswire.com, hubspot.com, customerthink.com, statista.com, toprankblog.com, econsultancy.com, emarketer.com, google.com